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Two years ago, I had all the operations in my business put together dashboards — metrics on many aspects of our business (from sales calls to retention) — that could help us understand what was working and not working before we saw the results in our P&Ls. Since then, the dashboards have been extremely helpful [...] Let’s face it. It’s always all about us. The world we see is a world where we see ourselves, often only ourselves, what we want and what we do. And our self-centeredness is fine and probably necessary as some darwinian self-selected survival instinct. But there are limitations. When we focus only on ourselves, we sometimes [...] During last week, I took the family to the Philadelphia Museum of Art. While the Museum has a lot of interesting work on display, I was particularly interested in one piece which I had read about in a book by Lewis Hyde, entitled Trickster Makes This World. It is a work by Marcel Duchamp entitled [...] Thanksgiving Sunday is hardly the day to talk about keeping hungry. If you’re like me, you’ve had three days of turkey, stuffing, potatoes and pies, plus all the weird side dishes that your mother served and that you hated growing up but now can’t do without. You’re probably sitting in front of a TV, watching [...] I’m on a green tea kick and this weekend I was researching tea pots, specifically one called a Yixing tea pot. The Yixing is a clay pot and, according to the description, because it is clay, it is porous, which means that the surface area is many times larger than a traditional teapot. This provides, [...] There is a great TED talk given by Malcolm Gladwell (link here) in which Gladwell talks about the findings of Howard Moskowitz, a psychophysicist who has made a career out of consumer preferences. In the early 1970′s, Pepsi asked Dr. Moskowitz to determine which percentage of Aspartame it should put into Diet Pepsi to give [...] I was on a flight yesterday from San Antonio to Charlotte. A woman sat next to me and ahead of us were, it seemed, her parents. As we were taking off, the woman pulled out a pack of gum, offered a stick to each of her parents and turned and offered me one. It was, [...] OK, so you’ve ridden out the worst of the this economic storm. You’re still alive, but your car’s sputtering and running out of gas. And it’s dark and you’re not sure where exactly you are or going. It there was a soundtrack to your life, now would be the time when the music raises the [...] Last week a friend of mine was diagnosed with a condition that requires a visit to the specialist. Her doctor gave her two names. She called one and the number routed her to an individual who took down all her particulars. When she tried to schedule an appointment, the person on the other end said [...] This weekend, I my son and his friend introduced me to the world of guerrilla drive-ins and macguffins. The guerrilla drive-in is a movie shown in secret outdoor locations. The one in our area shows movies like “Ghostbusters”, “Back to the Future”, etc from the seat of a 1977 BMW motorcycle sidecar, typically shown on [...] |
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Copyright © 2010 Doug Kreitzberg - All Rights Reserved
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