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There is a great TED talk given by Malcolm Gladwell (link here) in which Gladwell talks about the findings of Howard Moskowitz, a psychophysicist who has made a career out of consumer preferences. Two years ago, for reasons I won’t go into here, I bought a turntable. It was quite accidental, but now I find myself scouring e-bay and other sources for records. My wife thinks I’m crazy (or it’s another reason for her to think I’m crazy) but I now am totally into vinyl. Some say the [...] I was on a flight yesterday from San Antonio to Charlotte. A woman sat next to me and ahead of us were, it seemed, her parents. As we were taking off, the woman pulled out a pack of gum, offered a stick to each of her parents and turned and offered me one. Today’s New York Times has an interesting article about how people visit museums. The author juxtaposed the pre-technological age habit of “deep-diving” into literature and art versus today’s “smash-n-grab” approach (walk in to a museum, grab a headset, walk through, drop headset, have a latte). OK, so you’ve ridden out the worst of the this economic storm. You’re still alive, but your car’s sputtering and running out of gas. And it’s dark and you’re not sure where exactly you are or going. It there was a soundtrack to your life, now would be the time when the music raises the [...] |
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